People Behind the Policy
Content Direction
People Behind the Policy celebrates the people behind the businesses Hiscox protects. Since 2024, BGG has helped turn entrepreneur interviews into films and an expanding system of multi-platform content designed to keep each story working long after the original shoot.
At a Glance
Challenge
Create more value from each entrepreneur story while preserving authenticity and building a repeatable content system.
BGG Role
Content strategy, creative direction, editorial development, video production and post-production, social content, and platform adaptation.
Key Work
Long-form films
Social video
Vertical cutdowns
Entrepreneur-story content
Quote content
Motion graphics
Multi-format delivery
Audience
Entrepreneurs, small-business owners, Hiscox customers, and prospective customers.
Platforms
Social and Web
Year
2024
Challenge
How do you create an ongoing stream of entrepreneur content from a limited number of interviews without making the work repetitive, overly branded, or disconnected from the people at the center of the story?
Insight
The most valuable material was not always the most polished. Entrepreneur interviews naturally contain small moments of tension, doubt, insight, pride, advice, and reflection that can work as independent stories. That meant the opportunity was not simply to edit more video. It was to identify those moments systematically and create a repeatable way to package them.
Strategy & Creative Approach
Treat each founder interview as a content library. The system organizes stories into reusable editorial themes such as:
Why I started
The hardest moment
Advice for entrepreneurs
What makes the business different
Lessons learned
Founder philosophy
A proud moment
What comes next
BGG’s social-content planning formalized this into reusable Story Reel, Audio Quote Reel, and Quote Graphic templates.
Business Context
Hiscox’s brand positioning centers on seeing the person behind the policy. The opportunity was to translate that belief into a repeatable customer-story platform centered on real entrepreneurs.
Rather than allowing each interview to become a single finished film, BGG developed an editorial approach that could turn one founder conversation into multiple pieces of useful content across different formats and channels.
Hiscox’s current public campaign asks business owners to share their story for potential use across its blog, social media, and podcast, demonstrating that the broader People Behind the Policy platform continues to function as an active storytelling initiative.
Capture
Understand each founder, business, origin story, motivations, challenges, and strongest interview moments.
Curate
Identify the highest-value story beats and organize them into repeatable editorial themes.
Construct
Create hero films, vertical edits, short-form stories, quote-led content, motion, captions, and multi-format exports.
Circulate
Adapt each story for social and web, extending the lifespan of each interview across multiple pieces of content.
The Work
The program has grown beyond a single delivery cycle into an ongoing relationship. BGG continues to develop and revise:
Hero customer films
Short-form social edits
Vertical content
Multi-format exports
Brand videos
Acquisition-oriented edits
Series identity and motion treatments
The July 2026 revision estimate shows the continuing relationship included creative direction, editorial revisions, project management, multi-format delivery, QA, and consideration of an evolution from People Behind the Policy to We See the People.
Outcome
What began as a customer-story project has grown into an ongoing BGG relationship and an expanding library of films and social content.
